Social Media
Signal Capture
We use Ai agents to gain access into gated communities. Not the ones your grandparents lived at in Coral Gables, we’re talking places like Reddit, LinkedIn & Facebook.
Once our agents are in, they join hundreds of thousands of private sub-groups to capture topics, threads, posts & replies along with the usernames of the people having these conversations to deanonymize them and ultimately match them to a B2B buyer.
How It Works:
Trojan Horse
SocialView agents act just like your average redditor. Forums like LI, FB & Reddit are all private platforms with sub-groups. We gain access to these groups & threads and act like a fly on the wall. Ingesting thousands of keyword driven technology conversations.
Match a Face to a Username
Turns out, Reddit user: “Puffyjacket4501” is actually the head of IT at one of your target accounts. Why he chose that handle we have no idea…but you can just ask him once you hook the meeting (because that’s what good teams do with our leads – get meetings).
De-Anonymize Meta Data
Most individuals use the same naming convention across the internet. We tag & match meta data to connect the dots. Your target HR decision maker who goes by the name “i<3myCEO” is talking about how their benefits platform disappointing them. Send them a demo invite with a couple of Cold Play tickets – what could go wrong?
Unique Data from Hard-to-Reach Places
Congrats, you just noticed a target prospect achieved a certification in a rival platform. You’re 6 months late and everyone else in your industry just saw and “liked” the same update. You missed when this person was asking questions about this technology during their journey 8 months ago in a private LinkedIn Group. We owe you another congratulations…you just dropped the ball harder than Dick Clark on New Year’s Eve (post-stroke).
Enriched Audience For ABM
You have 2 choices when a prospect visits your site:
• Hope they come again (our professional services insurance carrier wants us to remind you that hope is not an advisable strategy)
• Capture their data, retarget them with ads & leads and turn them into opted-in contacts.
Designed For All Marketers
Any conversation in any community can be for any marketer
Demand Generation
Converting top funnel opportunities is all about identifying buyers who have identified a pain point & a need. These are often first made public online through anonymous/trusted communities.
Field
Bring these closed-door threads out into the open with your events. Control the narrative. These niche conversations are going to take place regardless – might as well sponsor them!
Channel
Your partner ecosystem is an expansive universe. Endless growth, but also endless chatter. Stay on top of thousands of threads in your specialty.
