In today’s B2B landscape, identifying website visitors at the contact level has become crucial for generating qualified leads. While solutions like RB2B and Warmly have gained attention, many businesses are discovering they need more than just visitor identification – they need a complete pipeline generation solution.
Understanding RB2B’s Capabilities
RB2B offers a straightforward approach to website visitor identification. Key features include:
- LinkedIn profile matching
- Company information retrieval
- Basic contact details
- Chrome extension integration
However, after identifying visitors, sales teams are left to handle all follow-up activities manually.
Warmly’s Approach to Visitor Identification
Warmly provides:
- Real-time visitor alerts
- Company enrichment data
- Team member information
- Social media integration
Like RB2B, Warmly excels at identification but requires significant manual effort to convert visitors into opportunities.
The Missing Piece: Turn-Key Marketing Solutions
While both RB2B and Warmly provide valuable visitor identification, they share a common limitation: they’re tools, not solutions. Here’s what they don’t address:
Advanced signal identification: Website visitors are great signals, combining and cross referencing them with other first and third-party signals can paint a clearer picture of what buyer mindset the prospect or prospect company sit in. Vendors like Demandview not onlyu track website visitors at the contact level, but also collect data from multiple signal sources, including proprietary confirmed project data.
Automated Marketing Execution: Most of the solutions in the space currently are leveraging signals for sales specific executions. Outbound emails and calls specifically. There is a gap in these products for marketing and demand generation decision makers. Signals aren’t only for attacking deals at the bottom of the funnel, but help to identify themes and contacts across multiple buying mindsets. Vendors like Demandview offer turn-key solutions across all stages of the funnel.
Turn-Key Pipeline Generation: The last thing a B2B marketer wants to do is login to another platform, setup another campaign, setup another product. B2B marketers want solutions that turn identified signals into leads, deeper signals, and pipeline, without having to spend hours learning and mastering yet ANOTHER tool.
Making the Right Choice for Your Business
While RB2B and Warmly serve their purpose as visitor identification tools, modern B2B marketers need more than just data – they need results and they certainly don’t need homework or another platform to log into. DemandView combines powerful identification capabilities with expert marketing execution to deliver what matters most: qualified pipeline.
The ROI Advantage
Consider the hidden costs of traditional visitor identification tools:
- Staff time for campaign creation
- Outbound execution challenges and setup
- Campaign tracking and reporting
- Training and implementation
DemandView eliminates these overhead costs by providing a complete, managed solution that delivers immediate value.
Take Action Today
Don’t just identify your website visitors – convert them into pipeline. Schedule a DemandView demo to discover how our turn-key solution can transform your B2B marketing results without the manual effort required by RB2B and Warmly.